I suppose we could call it homage, in a respectful French sense. Those wacky folks over at BYUSA have put together this most inspiring piece of work to persuade students to be more overtly kind/neighborly on campus. Thats nice and all, but I'm not sure I'm going to start talking to strangers. However, please note:This ad was ripped off. Ripped clean off from another commercial. This commercial.
It's one of my favorite ad campaigns. It pulls me in like a sucker every time, it's just so poignant and sappy. Very effective, and interesting storytelling (David Bordwell talks about it here). So how could I miss a straight up copy?
Thematically identical, exactly the same execution, full circle story. The differences are there, but the similarities are glaring.
1 comment:
It would be better is it was more like the original idea. BYUSA's ad would have more impact and be much less annoying without the voiceover.
But I agree with them, we do need to redefine the culture. So at least their goal is good, even if the execution is lacking… And unoriginal. ;)
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