Hasselhoff: Not Since the Beatles

I came across this video recently - okay, I saw it in class.
David Hasselhoff - Hooked on a Feeling

It's priceless for several reasons, enumerated here:

• It's David Hasselhoff
• It appears to be serious
• It's the worst video work I've ever seen
• Yeah, it's David Hasselhoff

Apparently he's a big thing in Europe. His first album went triple platinum and won him "Most Popular and Best Selling Artist of the Year" in Germany. He sang at the coming down of the wall, for crying out loud. Does anybody have any insight on how something like this can be so popular? Or perhaps this isn't representative of his normal stuff?
What makes this even more fun is that he tried to launch his singing career in the U.S. with a performance on TV - however, on that evening, O.J. Simpson decided to flee from the law by driving his white Bronco at maddeningly slow speeds on the freeway, so nobody saw the concert. I'm not convinced, though, that that's the only reason he's not popular here. Even his name is funny.
Anyway - you've got to see this video, if you haven't already. Oh man.